> ADVERTISERS FAQ

Q: What is BlueFN?

A: BlueFN is the financial services industry’s leading Cost-Per-Action (CPA) advertising network with a targeted high-quality publisher base and top financial brand name advertisers. Our targeted network of high quality financial content sites ensures that our industry’s advertisers are provided with targeted ad placements and can run robust action-based campaigns that drive home results. Our industry expertise, superb ad-serving technology and proven performance-based pricing model make us the ideal choice for financial advertisers seeking to get real results from their marketing and advertising budgets.

Q: What does BlueFN offer and how does its advertising network operate?

A: BlueFN helps advertisers attain strong ROI by distributing their ad campaigns across a highly targeted network of high-quality websites containing financial content, whereby the advertiser only pays when a certain pre-defined action occurs.

Q: What kind of sites make up your distribution network?

A: Our strict eligibility requirements and personal review of each distribution partner ensures that our advertiser’s campaigns are highly targeted to a niche audience with a keen interest in financial services, thereby delivering superior results.

Q: What precautions does BlueFN take to prevent fraudulent activity within its network?

A: Fraud prevention is one of the highest priorities at BlueFN. Anti-fraud procedures are employed to ensure that the advertiser pays only for legitimate actions.

Q: How is BlueFN different from other advertising networks?

A: From the very beginning BlueFN has focused on recruiting top-of-the-line financial content sites and distribution partners in order to provide its financial advertisers with a competitive edge. Our focus on select high-quality distributors and finance-oriented sites significantly improves advertiser's campaign performance and result in a superior ROI.

Q: What kind of advertising opportunities are offered by BlueFN?

A: BlueFN currently offers text links, banner, pop-out and rich media advertising campaign options among many others.

Q: What are the demographics of the BlueFN network?

A: BlueFN offers advertisers access to a highly targeted online segment that enables the advertiser to reach a very specific demographic.

Q: How quickly can you get my campaign up and running?

A: BlueFN can get your campaign set up within 1-3 business days once all materials are submitted.

Q: Can I make changes to my campaign once it has gone live?

A: Yes. You can contact your account representative as soon as it launches.

Q: Can I halt my campaign once it has gone live?

A: Yes. Contact your account representative immediately.

Q: Do you accept rich-media creatives?

A: Yes. All forms of rich media are accepted.

Q: What kind of pricing models does BlueFN support?

A: Currently, CPA models are supported.

Q: What is a 'click-through' (often referred to as a 'click')?

A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.

Q: What is a CTR (click-through ratio)?

A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions. CTR = Number of Clicks / Number of Impressions

Q: What is CPA (cost per action)?

A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.

Q: Do you offer reporting?

A: Advertisers are provided with accurate, advanced reporting and campaign tracking tools to oversee the success of their campaign. Our on-demand reporting contains relevant and timely campaign analytics that help in the advertiser's decision making process.

Q: What does it cost to advertise with BlueFN?

A: Please contact our sales staff at Advertisers@BlueFN.com

Q: How do I apply to your network?

A: Visit the advertiser's Sign-up page to advertise on our network of sites.

Q: Where can I get answers to questions not found on this page?

A: If you still have questions feel free to contact us at Advertisers@BlueFN.com